3 Objectives to Make Any Event Successful For Your Technology Marketing

The reason you are taking part in the event is to better your company, so just focus on the items you feel are attainable and actionable.

Industry events are a tried and true way to grow your business and interact with your industry, whether you are an exhibitor or an attendee.

Creating a booth or simply traveling and attending an event is not always easy on the company’s wallet. You are responsible for representing your company and bringing back useful information to improve workflow and increase profits, as well as prove the effort was worth the investment. That can be a daunting task.

The point is, industry events are a necessary element of your business. But there is no denying they can be overwhelming and the fear of coming back empty handed is always looming.

No worries. Below I explain the three main objectives you should be concerned with achieving when attending events.

  1. Network. It’s all about going at it the right way. Figure out a few business-focused open-ended questions you can use as ice breakers. For example, “who do you work for?”, “what does your company do?”, “what do you do?”, and “what are your reasons for attending?”. People are much more comfortable talking about what they know – which is themselves and their company – so start there. Plus, finding common ground makes it easier to connect and generate a lead.
  2. Discover. I just attended a workshop, and although I was not impressed with the execution, I was able to find a few tricks and tools to use when I got back to the office. When you attend these events, try to walk away with a few tricks of the trade that you can share with your office. Bringing new ideas and tactics into the office can create a motivating, encouraging atmosphere. And keep in mind – they don’t have to be anything extravagant.
  3. Educate. Bottom line, you are there to learn, and in turn educate your company. It’s impossible to retain everything that is said or demonstrated, so try to narrow it down. Find trends among the booths and lectures. For example, I recently attended the International Auto Show in NYC and I walked away noticing three trends– matte finishes, large grills, and lots of grey. Those trends and best practices are going to be what’s popular and on the market in the near future. The same applies to technology and thus what your company may want to consider focusing on.

And don’t forget to have fun! The technology industry is interesting and exciting, so enjoy it!

Photo Credit: San Diego Shooter via photopin cc

Chris Fuller
About Chris Fuller

For over 20 years, as a partner of thinkdm2, a digital branding and marketing agency, I have helped simplify marketing for many clients. Intelligent Systems can be quite complicated, and marketing them even more so. I enjoy making the complex simple. My blog, Simplexity, is an attempt to put my experience to use for Intelligent Systems Marketers.

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