4 Ways to Stretch Your Technology Marketing Content

Take the hard work you have put into creating and sustaining a content marketing campaign to the next level!

“90% of consumers find custom content useful. 78% of people believe that organizations providing custom content are interested in building good relationships with them” (TMG Custom Media).

Your consumers are looking for valuable information and relationships from your company. Content marketing is one of the most effective ways of creating those relationships and showing you are a thought-leader in the technology industry.

Content marketing can be a time-consuming task for any marketing team. You are writing blog posts, doing research, following industry news and trends, etc. It’s a lot to do, but it can be equally rewarding when you start getting the recognition you and your company deserve.

Here are a few ways you can make the most of that content, while ensuring you reach your audience in a format they prefer.

  1. E-books & Whitepapers. You have tons of posts sitting on your blog. Why not organize that content into downloadable e-books or whitepapers? You have the opportunity to update out-of-date or out-of-sight content, while giving your audience a perfect print out for traveling, meetings, etc.
  2. Podcasts. Who doesn’t prefer to watch and listen rather than read? Convert your posts into a podcast series. The podcasts can even be in conjunction with the e-books/whitepapers you are releasing. Plus, posting videos on your blog helps to break up the content and make it more appealing.
  3. Infographics & Photo Galleries. We have become an image-savvy world, using the vast photo apps and platforms available to make our posts, content, even lives, more stimulating. Try converting your content into infographics or photo galleries. These graphics can be a useful tool for mapping the story of your content; for example “Top 10 Ways to Use [Your Product]” could be a cool web of applications your product can be used for. And related photos can be organized and utilized as a new post; for example “10 Best [Your Product] Shots Submitted by Users” could be collection of photos your customers have submitted while using your product.
  4. Re-purpose. Reviewing your content, you may start to see new ways to connect it. Mix and match or combine information from posts and re-purpose. Plus, you can link back to the original posts to ensure your audience sees and explores more of your content.

Take a look at your content from a new angle and see if you can apply any of these techniques. You’re not only making your job easier, your making your campaign better.

What success have you seen after using one of these techniques for your technology marketing?

TMG Custom Media

Photo Credit: Paulin’a via photopin cc

Chris Fuller
About Chris Fuller

For over 20 years, as a partner of thinkdm2, a digital branding and marketing agency, I have helped simplify marketing for many clients. Intelligent Systems can be quite complicated, and marketing them even more so. I enjoy making the complex simple. My blog, Simplexity, is an attempt to put my experience to use for Intelligent Systems Marketers.

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