5 Tactics for Creating a Successful Technology Marketing Website

Understanding peoples’ expectations and behavior on the internet will help you design a site that will generate business for your company.

We have become reliant on the information provided online about companies. However, this reliance on technology has come to change our expectations. Ten years ago we may have felt comfortable, even normal, waiting a few long moments for a site to load. Remember dial-up? Now if a site doesn’t load in two seconds or less we have lost interest and have moved on. You just lost potential business.

We have entered the age of instant gratification. Your website better be ready for it. Fortunately, there are some precautions you can take to ensure your site will be ready. I have highlighted five below I feel are important.

  1. Ensure Quick Load Time. The time your website takes to load relies heavily on the images, scripts, and multimedia you have in place. Make sure you are downsizing picture quality where you can and are using the right file formats. To test loading times visit PageSpeed by Google or YSlow by Yahoo!.
  2. Clear Headline & Value Proposition. When people visit your site they are there to find out how you can help them or make their lives easier. Make sure the first thing they read answers that. For example, an intelligent systems company may want to use “A simpler way to connect your world” as their headline and “We explore and develop techniques to help your technology communicate, making your life easier” as the value proposition.
  3. Clear Call To Action. You need to make what action you want them to take clear. Whether its “sign-up for our newsletter,” “call for a free quote,” or “fill out our survey and win,” make sure it stands out. Don’t try to do everything under the kitchen sink though.
  4. Keep The Fold In Mind. Users spend most of their time on your site above the fold. What I mean by the fold is the area of the site you see before you need to scroll down. Make sure that headline, value proposition, and call to action I just mentioned sit above that fold.
  5. Optimize for Mobile Viewing. We have become reliant on our mobile devices, which means you need to design your site so it can be viewed on a tablet or smart phone. Make sure it is responsive and the links are easy to click on with a finger.

Hubspot does a great job of elaborating on these tactics, as well as explaining a few more you should consider, in their blog post “How to Make Sure Your Website Passes the Dreaded Blink Test.”

What do you feel is an important tactic to implement in website design?

PageSpeed by Google

YSlow by Yahoo!

HubSpot: How to Make Sure Your Website Passes the Dreaded Blink Test

Photo Credit: nico.cavallotto via photopin cc

Chris Fuller
About Chris Fuller

For over 20 years, as a partner of thinkdm2, a digital branding and marketing agency, I have helped simplify marketing for many clients. Intelligent Systems can be quite complicated, and marketing them even more so. I enjoy making the complex simple. My blog, Simplexity, is an attempt to put my experience to use for Intelligent Systems Marketers.

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