About

Simplexity aims to explore and simplify the complexities of marketing your technology company in a digital age. This blog is dedicated to sharing BtoB marketing ideas, topics, and strategies that will help drive results, whether your marketing objectives are brand awareness, thought leadership, lead generation, or anything in between. It will explore tactics in all avenues of marketing – email, social, media, content, search, and more.

Simplexity is a resource to help you create dynamic, yet simple communications. If your message is simple, your customers and your customers’ customers will recognize your brand and what you have to offer them.

Chris Fuller, a partner, brand strategist, and creative marketer of thinkdm2 (a digital branding and marketing agency), has over 20 years of experience simplifying marketing for Fortune 500 technology companies.

Working in today’s age of digital marketing and real-time communication, I have realized the importance of staying up-to-date on tactics, strategies, and creative possibilities in the industry. My expertise lies in the ability to examine a company’s character, products/services, and marketing goals and develop a comprehensive campaign that will help them reach their potential.

I am one of a small group of certified brand strategists in the United States. And having started as a designer and moved through the ranks of creative and account responsibilities, I take my collective knowledge and apply it every way I can to the projects I work on.

You have to create a brand that will stand out with clarity and conviction. I’m not just talking about your logo and business card. I’m talking about the reason you get out of bed every morning to make your company successful. I’m talking about your reputation—your promise to your employees, stakeholders and customers. I’ve helped companies define their brand so it becomes a point of differentiation that inspires growth and success.

Chris’ brand workshop was a real eye-opener. We were able to formulate a true brand strategy that aligned with our business goals. ~Jennifer Stafford, former Director of Corporate Communications, Dialogic

Feel free to reach out by phone or by email if you would like to discuss your marketing challenges. I’m always open to sharing what I know and helping where I can.

I invite you to also connect with me via:  FacebookTwitter, Google+, and LinkedIn.