How to Master Your Mobile SEO Strategy for Technology Marketing

Here are 5 important and simple ways to create an SEO strategy that will make you successful with your target audience on mobile.

No doubt smartphones and tablets are becoming a staple in everyday life – from checking our emails and watching movies to paying our bills and doing presentations. What does that mean for marketing? Mobile is another major channel we need to consider when developing our marketing strategies. And one of the most effective mobile marketing tactics is mobile search engine optimization (SEO).

7.96% of all web traffic in the U.S. is mobile traffic – up 192.5% since 2010. (Pingdom)

One half of all local searches are performed on mobile devices. (Microsoft Tag)

Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. (Media Post)

We are using our smartphones and tablets more often and what we see on them has a profound effect on the actions we take. How your company is represented in mobile is an important aspect of your marketing. Here are a few ways you can master a mobile SEO strategy for your technology marketing.

  1. Yellow Pages. Yes, even the Yellow Pages has gone mobile. Make sure you are listed in it. A lot of mobile services that we use have the Yellow Pages app pre-loaded, so the search results are based solely on it.
  2. Claim Your Business. The major search engines; Google, Yahoo, Bing, and even Yelp, have profile pages for your business. Make sure you look at these profiles and confirm the information is accurate. By claiming it, you authenticate it.
  3. Size does matter, when it comes to keywords. And smaller is better. On mobile devices, we don’t like a lot of typing, so make sure the keywords you associate in your SEO strategy are short and easy to type. You also need to consider users speaking into their phones, since Siri and such apps as Dragon Diction have become popular and useful for mobile users.
  4. Be Responsive. If people make it to your site and it’s hard to interact with it, they will leave. Make sure you consider making your site responsive so it reacts accordingly to the platform it is being viewed on.
  5. High Quality Content. Consider with mobile viewing that less information can fit on the screen at a time. Make sure this content is the most important. This is also the content that “SEO spiders” are going to look for so make sure it is relevant.

We tend to use mobile search and desktop search for different things. In mobile we want quick bursts of accurate information. On a desktop we are more willing to look around and investigate the answer we need. Keep this in mind.

Photo Credit: slimmer_jimmer via photopin cc

Pingdom

Microsoft Tag

Media Post

Chris Fuller
About Chris Fuller

For over 20 years, as a partner of thinkdm2, a digital branding and marketing agency, I have helped simplify marketing for many clients. Intelligent Systems can be quite complicated, and marketing them even more so. I enjoy making the complex simple. My blog, Simplexity, is an attempt to put my experience to use for Intelligent Systems Marketers.

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