Infographics Are a Powerful Tool for Technology Marketing

Infographics provide you with a dynamic opportunity to showcase your inventive technology.

To help show how infographics can be used in your industry, I focused this post on Intelligent Systems. The Intelligent Systems Industry is still somewhat amorphous; and all the players are trying to find their position. You need your solutions to stand out.

Infographics are a terrific way to simplify the complexity of intelligent connected systems. Intelligent Systems are complex, but you can remove the complications so your solution will shine through.

An infographic is an elegant flowchart that presents complicated information quickly and clearly. Diagrams and flowcharts are a mainstay in your industry and are usually created from product photography, clip art and existing diagrams.

Here are a few tips:

  • Infographics are graphic storytelling. Be sure your story’s beginning, middle and end are clearly defined.
  • Your brand plays a major role in the design of your infographic. You want to own the story you’re telling. If you can cover up your logo and still recognize it as your brand, you’ve done your job.
  • Don’t limit your infographic to PowerPoint slides. Your infographic can be an interactive demonstration online. iPad and smartphone users will love touching, tapping and scrolling through your story.

Intelligent Systems are quickly moving into the public light. 15 billion devices will be connected to the internet by 2015 as embedded systems providers continue to adapt from their stand-alone, defined function systems to the intricacies of intelligent systems.

This increased connectivity means your marketing programs will reach a broader audience, including people without the technological know-how of an embedded engineer. Quite often, these people are holding the purse strings that can get your solution off the ground and into the marketplace. It is becoming more essential that all potential customers can grasp the significance of what your products can do for them.

You have new competitors to deal with as well, just look at the recent Siemens deal with Dell, proving that even PC makers are getting in the game.

According to EmbeddedDIRT.com, “…traditional embedded computing suppliers will no longer be able to dismiss PC suppliers with the charge that “PC suppliers don’t understand the embedded space.”

Intelligent Systems are the red-headed-stepchild-turned-rock-star of the technology industry. The next three years promises tremendous growth opportunities if you market your Intelligent Systems creatively.

Do you use infographics? How has it helped share your company’s story? 

EmbeddedDIRT.com: Waves in the embedded computing pond are getting bigger.

Photo Credit: colindunn via photo pin cc

Chris Fuller
About Chris Fuller

For over 20 years, as a partner of thinkdm2, a digital branding and marketing agency, I have helped simplify marketing for many clients. Intelligent Systems can be quite complicated, and marketing them even more so. I enjoy making the complex simple. My blog, Simplexity, is an attempt to put my experience to use for Intelligent Systems Marketers.

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