Intrapreneurship is the New Black, When it Comes to Generating Business for Your Technology Company

Focusing your efforts on your staff’s passion for technology can help create a positive work environment and more revenue for your company.

The technology era we live in can largely be attributed to our ambition and interest in continuing to innovate our world. Our lifestyles thrive on new ideas to enhance the way we interact with the world and each other. Being in technology, we understand the idea of challenging the status quo and not being content with what is, but asking what can be.

Steve Jobs said it best:

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes; the ones who see things differently. They’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

How do you use this concept to generate business for your company? It’s simple: think intrapreneurship.

Yup, “intra” not “entre.” Basically, some of the best ideas, and money makers, for a company come from the internal ideas your employees create. For example, Post-its was an internal idea at 3M; and see what that did for them.

More companies are harnessing this idea of intrapreneurship to not only generate new revenue, but to make work a more enjoyable, encouraging environment.

Want some proof?

Dan Schawbel, author of Promote Yourself: The New Rules for Career Success, teamed up with American Express to gather some very interesting facts surrounding intrapreneurship:

  • 58% of managers are very willing or extremely willing to support employees who want to capitalize on a new business opportunity within their company.
  • 40% of millennial employees are very interested or extremely interested in doing this.
  • The top reason why millennials leave their companies after two years is because of a lack of career opportunities.

Creating a positive, encouraging environment for your employees can have an incredible impact on the attitude and outlook of your employees and the success of your company. Intrapreneurship is a surefire way to do this.

Take these companies as inspiration:

  • LinkedIn lets employees come up with a new idea each quarter. They can team up and pitch their ideas to each other.
  • DreamWorks actually teaches its employees how to formulate pitches and lets them practice on upper management.
  • Facebook runs hackathons, where engineering teams can collaborate on software projects.

Bottom-line, you have a stellar group of employees with some impressive experience and passion for technology. Harness and encourage that!

Dab Schawbel – Promote Yourself: The New Rules for Career Success

Photo Credit: zetson via photopin cc

Chris Fuller
About Chris Fuller

For over 20 years, as a partner of thinkdm2, a digital branding and marketing agency, I have helped simplify marketing for many clients. Intelligent Systems can be quite complicated, and marketing them even more so. I enjoy making the complex simple. My blog, Simplexity, is an attempt to put my experience to use for Intelligent Systems Marketers.

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