Utilize Vine by Twitter for Technology Marketing in a Visual Savvy World

Take advantage of this simple video creation tool to reach your audience in a way that is more intriguing and personal, and have fun doing it.

Interested in new and different ways to market your technology company and connect with your audience in a world reliant on visual stimuli? Check out Vine.

“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way…” iTunes Preview.

Yes, it is an app. You create short videos (animated GIFs), 6 seconds, that you can then post to Facebook or Twitter.

We have become a visual audience. We would prefer to look at pictures or watch short videos than read to understand, learn, or connect with something. Vine is the perfect way to take advantage of that. It relies on organic development, so there is no need to over-analyze the style, transitions, voice over, etc. of a produced video. The focus is more on the quick and dirty content, rather than the production level. Just open the app, record, and post.

According to Visible Measures, 20% of viewers leave a video within the first 10 seconds anyway.

Here are a few examples of how other companies utilized Vine:

Event/Tradeshow clip: https://vine.co/v/b5FhmD0mgUU

Product Commercial: https://vine.co/v/b5UjnWzD6iz

Company Personality: https://vine.co/v/b1LTZYhpUDn

Sounds like fun, right? Here are some clever ways you can harness this technology to market you company:

  • Sneak peeks of new products
  • Product demos
  • Mini commercials
  • Customer reviews
  • Tradeshow clips

This app can also be great for connecting with your audience on a personal level. Customers are more comfortable connecting to people, rather than a company, so bring out the faces and environment of your company.

  • Show employees testing or playing with your products
  • Clips from company parties or events
  • Even the weather or something cool a coworker was wearing or brought in for lunch

What other ideas do you have for experimenting with Vine? How have you utilized Vine for your company?

iTunes Preview

Visible Measures


Photo Credit: tanakawho via photopin cc

Chris Fuller
About Chris Fuller

For over 20 years, as a partner of thinkdm2, a digital branding and marketing agency, I have helped simplify marketing for many clients. Intelligent Systems can be quite complicated, and marketing them even more so. I enjoy making the complex simple. My blog, Simplexity, is an attempt to put my experience to use for Intelligent Systems Marketers.

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